Second Nature · AI set up around your business
Make AI second nature.
I learn how your business actually runs, then set up an AI system on your own computer that already knows it. You leave knowing how to use it.
$3,500 · working sessions with me · yours to keep
Peter Walters is the AI Whisperer. I enjoy our sessions immensely and leave them feeling more superhuman. In my capacity to leverage the modern tools, I am happy he is helping me reskill in my mid-40s.
You can tell this matters.
There’s never a good week.
You’re sharp, you’re busy, and everyone keeps talking about agents while you’re still copy-pasting into a chat window.
- Every AI chat starts from scratch, so you keep re-explaining your business.
- Your files live in five places, plus your head.
- The thing you keep meaning to automate is still happening by hand.
You don’t need to become a tech person. You just need to stop introducing yourself to a chatbot every morning.
Before: a busy Monday morning on a computer desktop at Mon 8:47. A browser with nine tabs open and a mail inbox with 143 unread, including a note from your business partner asking about Q3 numbers before Thursday, and a message from your assistant that Monday 2:00 has three things on it. Behind it a calendar shows three meetings overlapping at 2:00. A sticky note reads find the latest deck. A notification reads Did you get my email? After: the same desktop, calm. One window with two tabs holds a document, Morning brief · 6:30. Three things need you today. Reply to your business partner about Q3. Draft ready. Your 2:00 can move to Thursday to protect your focus time. Want me to? Latest board deck: Q3 v7, in Decks. Inbox sorted. Four drafts waiting for you.
One prompt, a session or two.
Then it’s yours.
You start with five minutes for the prompt, then our working sessions. I do the rest.
- 01
Run one prompt.
Before we meet, paste a prompt into the AI you already use. It reads back how you work and where AI is letting you down. Send me what it says.
- 02
Working sessions with me.
Usually one or two, depending on how involved your setup gets. We meet in person or on a call. I set up the tools on your computer and ask a lot of questions about your business, starting with what’s slow and what you’d hand off tomorrow. With your OK, I record it so nothing gets lost.
- 03
Your system, a day or two later.
I go away and build it from what you told me: 10 to 12 agents, each one tested on your real stuff. You start with three. You also get one page that shows what everything does and exactly how to ask for it, and a short video walking you through it. For the first week, you can text me anything.
- 04
Two check-ins.
Two weeks later we spend an hour on what’s working and turn on the next few agents. At three months, about how long a new habit takes to settle, we do a short one and switch on the rest. You retake the quiz at both, so we can see how far you’ve come.
Demo · Invented data
- Morning brief
- Inbox drafts
- Find it
- Meeting prep
- Follow-ups
- Voice writer
- Deck builder
- Weekly review
- Board update
- Travel sorter
Want the deeper read?
It’s free.
Copy this into ChatGPT, Claude, Gemini, whatever you already use. It looks at how you’ve been working with it and tells you where you’re leaving time on the table. About five minutes.
Works in any AI chat. Nothing here is sent anywhere.
I'm meeting with someone who's going to set up a personal AI system around my work, my files, and how I run my business. Write a complete briefing they can read before we meet. How to work: - Pull from everything you can reach on me: memory, past chats (search them if you can), projects, custom instructions, uploaded files, and connected tools. Use real examples from our conversations. - Tag every claim: [Known] if I told you or you saw it, [Inferred] if you're reading between the lines, [Unknown] if you can't tell. Never guess to fill a gap. Turn the gap into a question for me. - Be honest, not flattering. If I'm doing something the slow way, say so. - Leave out passwords, account or card numbers, health details, and anything private about other people. Describe people by role (my assistant, my business partner), not by name. First, a quick check. Tell me which sources you could actually see (memory, past chats, files, connected tools) and roughly how much you know about me. If it's thin, say so plainly. Then skip the sections you can't fill honestly and interview me instead: ask me the most useful questions one at a time, at most ten, and write the briefing from my answers. Start the briefing with a five-line summary: who I am, what I want, where I am with AI, the biggest time sink, and the one thing to fix first. Then cover: 1. Who I am and what I do. My role, my businesses or clients, how I make money, and what a normal week actually looks like. 2. My priorities right now. What I'm trying to grow or fix, and what a good next three months would look like. 3. The people around my work. Who helps me (assistant, team, partners, outside help), what they handle, and who would keep an AI system running day to day besides me. Roles only. 4. My tools. Which AI I use (Claude, ChatGPT, Gemini, others) and which plan. Any projects, custom instructions, memory, connectors, skills, agents, or automations I've set up. Then the rest of my stack: email, calendar, documents and file storage, notes, CRM or client tracking, messaging, and my computer (Mac or PC). 5. Where I am with AI. Place me on this ladder at the highest rung I clearly do today, not something I tried once. Give two or three real examples as evidence, with how confident you are in each. 0. Not yet: I rarely use AI on purpose 1. Curious: I ask it questions, like a smarter search box 2. Conversational: I use it to think things through and push back on weak answers 3. Informed: I give it my own material first (past emails, notes, files) so the work sounds like me 4. Making: I use it to make finished things I actually send or share 5. Delegating: it takes real actions in my tools, with me approving 6. Systemized: at least one AI workflow runs on its own schedule 7. Second nature: my AI tools share memory of my work, and I mostly review 6. How I actually use AI. The tasks I bring to it most, what works well, where it keeps falling short, and what I've given up on. 7. What I keep asking for. Requests, tasks, or questions I come back to again and again. Quote my own words where you can. These are the best candidates to automate. 8. Recurring workflows. Anything I do weekly or repeatedly. For each: what starts it, the steps, which tools it touches, roughly how often, and which parts are manual. 9. Where my files live and how they're organized. My computer, Google Drive, Dropbox, Notion, email, wherever. Naming habits, and what's a mess. 10. Pain points. Where I lose time, repeat myself, re-explain context, or let things drop. 11. Goals. What I've said I want, things I've tried and abandoned, and ideas I keep circling back to. 12. Boundaries. What I'd never want AI to do without asking me first, and anything I'm uneasy about it touching (certain accounts, people, money, or topics). 13. Blind spots. What am I not asking AI to help with that I probably should be? 14. Your candid assessment. The five tasks or workflows that would save me the most time if they ran on their own or with one click from me. For each: what would start it, what it would do, what should wait for my yes, and a rough guess at hours saved per week (marked as a guess). Then the three changes that would make the biggest difference, and the one thing you'd fix first. End with two lists: - Open questions for me, the ones only I can answer. - Things to check before I send this: anything in the briefing that might be too personal or sensitive to share. Plain language, no filler, under about 2,000 words. Use the numbered headings above so it's easy to scan. If you run out of room, stop at the end of a section and tell me to say "continue". Format it so I can copy the whole thing and send it to the person I'm meeting.
Throw me what it says. I’ll bring it back with a few ideas.
Throw it to meYour words stay on this page until you choose to send them.
Built from what you told me.
You walk away with 10 to 12 agents shaped around your actual work. You start with three, and we turn on the rest together over the first three months, so every one of them actually gets used.
A chief of staff.
A morning brief from your calendar and inbox, prep before meetings, and follow-ups that don’t slip.
- final_FINAL_v3.pdf
- Untitled document (7)
- deck copy
- scan0003.pdf
- Copy of notes
- IMG_4021.jpg
Files you can find.
One folder system that you and your AI can both read, instead of five apps and your memory.
Writing that sounds like you.
Emails, posts, and notes drafted in your voice, ready for you to read.
Decks and docs, fast.
From a rough idea to something you’d actually send.
The automation you keep wishing for.
The thing the intake caught you doing by hand every week, handled.
What we could build.
A starting library, not a menu you have to order from. Yours gets picked from what the intake and our sessions turn up, and anything that isn’t here, we build.
Your day
Morning brief
One page each morning on today’s calendar, what needs a reply, and what slipped
Ask: “What do I need to know today?”
Calendar guard
Spots conflicts and double bookings, protects your focus time, suggests moves
Ask: “Clear Thursday afternoon for me.”
Meeting prep
A short brief before each call on who’s on it, what’s open, and what you promised
Ask: “Prep me for my two o’clock.”
Follow-ups
Catches what you said you’d do in meetings and drafts the nudge
Ask: “Remind me what I promised this week.”
Weekly review
A Friday look at what moved, what didn’t, and what’s next
Ask: “How did this week actually go?”
Tomorrow’s three
An evening note with the three things that matter tomorrow
Ask: “What matters tomorrow?”
Inbox and people
Inbox sorter
Sorts mail into reply, read, and ignore, every morning
Ask: “What actually needs me?”
Inbox drafts
Replies drafted in your voice, left in your drafts folder
Ask: “Draft replies to everything from the board.”
Scheduler
Finds times that work and drafts the reply
Ask: “Find an hour with my business partner next week.”
People notes
What matters about the people you deal with most, before you talk
Ask: “Remind me who I’m meeting at three.”
Keep in touch
Flags people you’ve gone quiet on and drafts a short note
Ask: “Who haven’t I talked to in a while?”
Introductions
Drafts warm intros between two people, with the why
Ask: “Introduce my accountant to my new partner.”
Files and knowledge
Find it
Finds the latest version of anything, wherever it lives
Ask: “Pull up the most recent investor update.”
Folder tidy
Proposes a cleaner folder system and shows you the plan first
Ask: “My Drive is a mess. Fix it.”
Notes to decisions
Turns meeting notes or recordings into decisions, owners, and dates
Ask: “What did we decide on Tuesday?”
Contract reader
A plain-English summary that flags anything unusual. Not legal advice
Ask: “Anything strange in this agreement?”
Research brief
A sourced one-pager on any question
Ask: “Give me a one-pager on this company.”
Writing and making
Voice writer
Posts, notes, and emails in your voice, from a rough thought or a voice memo
Ask: “Turn this voice memo into a LinkedIn post.”
Deck builder
From a rough idea to slides you’d actually send
Ask: “Make a ten-slide version of this.”
Board update
Drafts the monthly update from your notes and numbers
Ask: “Draft this month’s board update.”
Proposal drafter
First drafts of proposals and scopes from a call and your past ones
Ask: “Write up the proposal from today’s call.”
Newsletter
Drafts the next issue from what you’ve been writing and saying
Ask: “What should this month’s letter be about?”
Money and admin
Receipts sorter
Files receipts and sums up spending by month
Ask: “What did I spend on travel this quarter?”
Invoice nudges
Spots overdue invoices and drafts a polite reminder
Ask: “Who owes me money?”
Subscriptions check
Lists what you’re paying for every month, and what you’ve stopped using
Ask: “What am I still paying for?”
Travel sorter
Pulls trips from your inbox into one plan
Ask: “What does my New York trip look like?”
Clients and growth
New inquiries
Sorts new leads as they arrive and drafts the first reply
Ask: “Who reached out this week?”
Client log
Keeps your client list current from your emails and calls
Ask: “Where are we with each client?”
Testimonial asks
Notices happy moments and drafts the ask
Ask: “Who should I ask for a testimonial?”
Pipeline brief
A weekly look at what’s open, what’s stuck, and what’s next
Ask: “What’s in the pipeline?”
Something else? We build it.
The agent people end up loving most is usually built from the one thing they do every week that nobody else does quite the same way. If you can describe it, we can build it.
Ask it something
Morning brief
Demo · Invented data. Your agents answer from your own files and inbox.
Demo · Invented data
Sam’s second nature.
Set up Nov 4, 2026 · Check-ins Nov 18 and Feb 4
Using now
- Morning briefEach weekday at 6:45, one page on today’s calendar, what needs a reply, and what slipped yesterday.Ask: “What do I need to know today?”Never without you: Replies to anyone.
- Inbox draftsDrafts replies in your voice and leaves them in your drafts folder.Ask: “Draft replies to everything from the board this week.”Never without you: Sends.
- Find itKnows where your files live and finds the latest version.Ask: “Pull up the most recent investor update.”Never without you: Deletes or moves anything.
Waiting on youShould the morning brief read your work calendar, or both? Tell me who else, if anyone, should see your drafts.
AlwaysNothing sends, posts, or spends money without your OK.
When you’re stuckText me. That’s what this first week is for.
Ready when you are
At our two-week check-in
- Meeting prep · A short brief before each call on who’s on it, what’s open, and what you promised.
- Follow-ups · Catches what you said you’d do in meetings and drafts the nudge.
- Voice writer · Posts and notes in your voice, from a rough thought or a voice memo.
At three months
- Deck builder · From a rough idea to slides you’d actually send.
- Weekly review · A Friday look at what moved and what didn’t.
- Board update · Drafts the monthly update from your notes and numbers.
- Travel sorter · Pulls trips from your inbox into one plan.
Well trained.
I run my own work on a system I’ve built and use every day. For you, I start from that and take away everything you don’t need. What’s left fits you and nothing else. Then we start with three, because a dozen new things on day one is how good tools end up unused.
The AI gets trained on your business. You get trained on the AI. Both matter.
Under the hood.
You don’t need any of these words. I do. Open one if you’re curious, or none. Your system works the same either way.
InstructionsA file that tells your AI who you are, how you work, and your rules, read at the start of every conversation
In your setup “Never book anything before nine. Keep emails under five sentences.”
MemoryWhat your AI keeps between conversations, so you stop explaining yourself from scratch
In your setup It already knows your clients, your projects, and who your assistant is
AgentsAn AI with one job, the tools to do it, and rules about when to stop and ask you
In your setup Your morning brief, your inbox drafts, your meeting prep
SkillsA written recipe your AI follows for anything you do the same way every time
In your setup How you write proposals, how you like a board update laid out
ConnectorsSecure links to your email, calendar, and files, built on MCP, the open standard most AI tools now share. Each gets only the access it needs
In your setup Your calendar can be read. Your email can be drafted in. Neither can send
PluginsA bundle of agents, skills, and connectors that install together
In your setup Everything for your board updates, in one package you can switch on or off
Schedules and loopsAgents that run on a timer or when something happens, without you starting them
In your setup The brief at 6:30 every weekday, new leads sorted the moment they arrive
ApprovalsThe checkpoint where an agent stops until you say go
In your setup Every send, post, payment, or delete
The app it lives inWhere your AI works on your Mac: Claude (Code or Cowork) or OpenAI’s Codex, matched to the AI you already use
In your setup If you live in ChatGPT, you stay there. Same for Claude
Built on open formats, so your system isn’t locked to one company. Every agent and skill can be custom-built for the way you work.
Your computer.
Your call.
- It runs on your own computer, under your own Claude or ChatGPT account.
- Nothing sends, posts, or spends money without your yes.
- Every file is one you can open, move, or delete.
- If we stop working together, it keeps working.
The only ongoing cost is your own AI plan, paid to them, not me.
Is this for you?
For you if
- You run something real and you’re the bottleneck.
- You’ve been meaning to get serious about AI for months.
- You’d rather have it done well with someone than half-done alone.
- You took the quiz and landed somewhere between Level 1 and Level 4.
Not the right fit if
- You’d rather learn it yourself. Start with the free prompt.
- You’re already at Level 5 or above. You don’t need a setup. You might want a builder in your corner: see Keep building.
- You need enterprise IT, like compliance reviews and rollouts across a big team.
- You can’t give it a session or two of focus.
Simple pricing.
Second Nature
The full setup
$3,500
- Intake prompt
- 1 to 2 working sessions
- 10 to 12 agents rolled out in three waves
- Your one-page guide and walkthrough video
- A week of text support
- Check-ins at two weeks and three months
Second Nature + keep building
The setup, then ongoing help
$3,500, then $2,000+ / month
- Monthly time to keep improving the system as your business changes
Add a second seat for your assistant or partner: +$1,000.
The first five Second Nature clients get it for $2,500 in exchange for an honest testimonial.
Bring your assistant in.
Their own login.
They get their own seat, not your password.
They see what you share.
You pick the folders and inboxes. Nothing else.
Agents report to both of you.
The morning brief lands in two places.
You still say yes.
Anything that sends, posts, or spends waits for you, or for them if you say so.
Usually they’re the one who keeps it running. +$1,000 to set them up alongside you.
Useful, or I keep going.
Half to book, half once you’ve seen your system. At our two-week check-in, if it isn’t saving you real time, I keep working on it until it does, at no extra cost.
Up to three extra hours. Full terms in your agreement.

A teacher’s patience.
A builder’s curiosity.
I’ve spent fifteen years helping people try something unfamiliar. These days that’s as likely to be a first real conversation with AI as a first yoga class.
Nobody has this figured out, me included. I just use it every day, I build real things with it, and I’m good at sitting with someone while it stops feeling foreign.
Do I need to know anything technical?
No. Knowing your business and what drives you nuts is enough.
Mac or PC?
Mac, for now.
Which AI does it use?
Whichever one you already use. If you live in ChatGPT, I build on that. If you use Claude, or nothing yet, I’ll usually set you up with Claude.
Do I need GitHub, or anything technical installed?
No. I handle all of that. You get a folder that works.
What happens to what I share?
It’s used to build your system and nothing else. Recordings and notes are deleted or handed to you when we’re done, your choice.
How long does it take?
Usually one or two sessions, depending on the person and how involved their setup is. We find out together on the first call.
How many agents do I get?
Usually 10 to 12, all built and tested before you get them. You start with three and we turn on the rest at the check-ins, once the first ones are part of your day.
Can my assistant or EA join?
Yes, and it often helps. They’re usually the ones who keep it running. Add them as a second seat.
What if it doesn’t help?
Then I keep going. See the guarantee above.
Is this a course?
No. It’s working sessions and a system built for you.
Let’s make it second nature.
Thirty minutes on a call tells us both whether this fits.

